Friday 2 September 2011

Meta Tag


META Tags or what are officially referred to as Metadata Elements, are found within the <head></head> section of your web pages. META Tags are still relevant with some indexing search engines.

(1). TITLE Element - Page Titles
Every html document must have a TITLE Element in the head section. Some refer to the
<title> element as a meta tag (title tag) when it is not.
<title>META Tags Tips - Metadata Elements</title>

(2). ·  META Description Tag
Some search engines will index the META Description Tag found in the
<head></head> section of your web pages. These indexing search engines may present the content of your meta description tag as the result of a search query.
<meta name="description" content="META Tags or what are officially referred to as Metadata Elements are found within the <head></head> section of your web pages. The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy.">

(3). ·  META Keywords Tag
The META Keywords Tag is where you list keywords and keyword phrases that you've targeted for that specific page. There have been numerous discussions at various search engine marketing forums surrounding the use of the keywords tag and its effectiveness. The overall consensus is that the tag has little to no relevance with the major search engines today.
<meta name="keywords" content="META Tags, Tips, Metadata Elements, META Description Tag, META Keywords Tag, Language Tag, Link Relationship Tag, Title Element">

(4). ·  META Language Tag
In HTML elements, the language attribute or META Language Tag specifies the natural language. This document is mostly concerned with how to specify the primary language(s) (there could be more than one) and the base language (there is only one) in HTML documents.
<meta http-equiv="content-language" content="en">

(5). ·  META Link Relationship Tag
It is helpful for search results to reference the beginning of the collection of documents in addition to the page hit by the search. You may help search engines by using the link element with
rel="start" along with the title attribute. The META Link Relationship tag is part of the metadata that appears within the <head></head> section of your web pages.
<link rel="start" href="/meta-tags/" title="META Tags Tips - Metadata Elements">

(6). META Robots Tag
The Robots META Tag is meant to provide users who cannot upload or control the
/robots.txt file at their websites, with a last chance to keep their content out of search engine indexes and services.
<meta name="robots" content="noindex, nofollow">
  • META Robots Tag for Googlebot
    Googlebot obeys the
    noindex, nofollow, and noarchive META Robots Tags. If you place these tags in the head of your HTML/XHTML document, you can cause Google to not index, not follow, and/or not archive particular documents on your site.
<meta name="googlebot" content="noindex, nofollow, noarchive">
  • META Robots Tag for MSNBot
    MSNBot obeys the
    noindex and nofollow Robots META Tag. Placing these tags in the heading of your HTML document prevents MSNBot from indexing or following specific documents.
<meta name="msnbot" content="noindex, nofollow">

(7). ·  META Revisit-After Tag
The revisit-after META tag is not supported by any major search engines, it never was supported and probably never will be. It was developed for, and supported by, Vancouver Webpages and their local search engine searchBC.
<meta name="revisit-after" content="7 days">

Below is a listing of the Dublin Core Metadata Element :
Label: Title
Definition: A name given to the resource.
Comment: Typically, Title will be a name by which the resource is formally known.
<meta name="DC.title" lang="en" content="DC Dublin Core META Tags - DCMI Dublin Core Metadata Initiative">

Label: Creator
Definition: An entity primarily responsible for making the content of the resource.
Comment: Examples of Creator include a person, an organization, or a service. Typically, the name of a Creator should be used to indicate the entity.
<meta name="DC.creator" content="Administrator">

Label: Subject and Keywords
Definition: A topic of the content of the resource.
Comment: Typically, Subject will be expressed as keywords, key phrases or classification codes that describe a topic of the resource. Recommended best practice is to select a value from a controlled vocabulary or formal classification scheme.
<meta name="DC.subject" lang="en" content="DCMI; Dublin Core Metadata Initiative; DC META Tags">


Label: Description
Definition: An account of the content of the resource.
Comment: Examples of Description include, but is not limited to: an abstract, table of contents, reference to a graphical representation of content or a free-text account of the content.
<meta name="DC.description" lang="en" content="Examples of Dublin Core META Tags.">

Label: Publisher
Definition: An entity responsible for making the resource available
Comment: Examples of Publisher include a person, an organization, or a service. Typically, the name of a Publisher should be used to indicate the entity.
<meta name="DC.publisher" content="SEO Consultants Directory">

Label: Contributor
Definition: An entity responsible for making contributions to the content of the resource.
Comment: Examples of Contributor include a person, an organization, or a service. Typically, the name of a Contributor should be used to indicate the entity.
<meta name="DC.contributor" content="DCMI Dublin Core Metadata Initiative">

Label: Date
Definition: A date of an event in the lifecycle of the resource.
Comment: Typically, Date will be associated with the creation or availability of the resource. Recommended best practice for encoding the date value is defined in a profile of ISO 8601 [W3CDTF] and includes (among others) dates of the form YYYY-MM-DD.
<meta name="DC.date" scheme="W3CDTF" content="2004-01-01">

Label: Resource Type
Definition: The nature or genre of the content of the resource.
Comment: Type includes terms describing general categories, functions, genres, or aggregation levels for content. Recommended best practice is to select a value from a controlled vocabulary (for example, the DCMI Type Vocabulary [DCT1]). To describe the physical or digital manifestation of the resource, use the FORMAT element.
<meta name="DC.type" scheme="DCMIType" content="Text">

Label: Format
Definition: The physical or digital manifestation of the resource.
Comment: Typically, Format may include the media-type or dimensions of the resource. Format may be used to identify the software, hardware, or other equipment needed to display or operate the resource. Examples of dimensions include size and duration. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of Internet Media Types [MIME] defining computer media formats).
<meta name="DC.format" scheme="IMT" content="text/html">

Label: Resource Identifier
Definition: An unambiguous reference to the resource within a given context.
Comment: Recommended best practice is to identify the resource by means of a string or number conforming to a formal identification system. Formal identification systems include but are not limited to the Uniform Resource Identifier (URI) (including the Uniform Resource Locator (URL)), the Digital Object Identifier (DOI) and the International Standard Book Number (ISBN).
<meta name="DC.identifier" content="/meta-tags/dublin/">

Label: Source
Definition: A Reference to a resource from which the present resource is derived.
Comment: The present resource may be derived from the Source resource in whole or in part. Recommended best practice is to identify the referenced resource by means of a string or number conforming to a formal identification system.
<meta name="DC.source" content="/meta-tags/">

Label: Language
Definition: A language of the intellectual content of the resource. 
Comment: Recommended best practice is to use RFC 3066 [RFC3066] which, in conjunction with ISO639 [ISO639]), defines two and three letter primary language tags with optional subtags. Examples include "en" or "eng" for English, "akk" for Akkadian", and "en-GB" for English used in the United Kingdom.
<meta name="DC.language" scheme="RFC1766" content="en">

Label: Relation
Definition: A reference to a related resource.
Comment: Recommended best practice is to identify the referenced resource by means of a string or number conforming to a formal identification system.
<meta name="DC.relation" content="/meta-tags/">

Label: Coverage
Definition: The extent or scope of the content of the resource.
Comment: Typically, Coverage will include spatial location (a place name or geographic coordinates), temporal period (a period label, date, or date range) or jurisdiction (such as a named administrative entity). Recommended best practice is to select a value from a controlled vocabulary (for example, the Thesaurus of Geographic Names [TGN]) and to use, where appropriate, named places or time periods in preference to numeric identifiers such as sets of coordinates or date ranges.
<meta name="DC.coverage" content="World">

Label: Rights Management
Definition: Information about rights held in and over the resource.
Comment: Typically, Rights will contain a rights management statement for the resource, or reference a service providing such information. Rights information often encompasses Intellectual Property Rights (IPR), Copyright, and various Property Rights. If the Rights element is absent, no assumptions may be made about any rights held in or over the resource.
<meta name="DC.rights" content="/legal/terms-of-use.htm">


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