Important jobs

To create Facebook User Id : http://www.facebook.com/about/messages/

To make tiny url : http://www.tiny.cc

Search Engine Optimization Plan

A complete guide to search engine optimization would be book-length, and would be out of date as soon as it was published, but here are several tips for building a website with search engine optimization in mind:
1. Every page on your site must have a unique HTML title tag, meta keywords tag, and meta description tag.
2. Follow W3C recommendations for HTML document structure. Begin the body copy of your page with your keyword phrase, and repeat it as needed as the theme of the page throughout your copy. Feature your keyword phrase prominently by including it in headers and making it bold or italics.
3. Use text navigation on your site, and use the keyword phrases you have selected as the links. If you cannot use text navigation, include a footer on every page using text links.
4. Build a text site map, and link to it from every page of your site.
5. Organize your navigation according to the importance of your keyword phrases. If you break your site into many pages, link to the most important pages from every page of your site, and link to the other pages from section header pages and the site map.
6. Establish your site by submitting to the major directories, The Open Directory and the Yahoo! Directory, then build your link popularity by submitting to web directories, search engines, and requesting links from related websites.
7. Be patient. A search engine optimization project can take quite some time to work.
For Google's suggestions on search engine optimization, see Google Information for Webmasters - Webmaster Guidelines.

Tips to Increase Site Visitors

Here are 26 sure-fire ways to increase web traffic and site visitors to your website. Use some or all of them, and let us know which ones worked best for you.

1. Optimize your site (SEO).
   Win on the search engines when people search for keyword phrases related to your products or services.
   (More about search engine optimization.)
   
   
2. Get your site listed in directories.
   Submit your site to all the major web directories. This will generate traffic directly from the directories themselves and will also help to improve your link popularity. That helps you win on Google!
   (More about web directories.)
   
   
3. Get listed in search engines.
   Submit your site to all the major search engines.
   (More about search engines.)
   
   
4. Get links to your site.
   Get people with complimentary sites to link to yours. You offer rental kayaks on the beach. Ask the local restaurant owners to link to you, and offer to link to them. Ask the local tour guides, the real estate agents, the night clubs, and everyone else. Links lead to clicks onto your website and help to improve your search engine rankings.
   
   
5. Buy links to your site.
   Buy text links on other websites. That means more spiders stopping by, more people clicking through, and better search engine rankings.
   
   
6. Buy banner ads.
   Buy banner ads on other websites. It helps to build brand recognition.
   
   
7. Participate in a banner exchange program.
   It won't cost you anything, and will lead to a few extra visitors. Plus, you're spreading your brand all over the place.
   
   
8. Participate in a WebRing.
   Connect your site with other sites in your niche.
   
   
9. Pay for clicks to your site.
   Pay for clicks or inclusion on the search engines so that people will see your site in the sponsored links section of the search results when they search for keyword phrases related to your products or services.
   (More about pay per click.)
   
   
10. Set up an affiliate marketing program.
    With affiliate marketing, you can either pay per click, pay per lead generated, pay per sale, or pay per customer acquired.
    
    
11. Use smart public relations (PR).
    Get news coverage of your business and your site. Approach online and traditional media. This will often lead to others placing links pointing to your website, which leads to more clicks and also to improved search engine rankings.
    
    
12. Use E-mail marketing.
    Ugly, but effective for the cost. Blast out your special offers, but be nice about it.
    
    
13. Use off-line marketing.
    Promote your site. Put your url on all your license plates. Paint it on your car. Buy newspaper and yellow pages ads with your url. Put up flyers and stickers. Sponsor a little league team. Do anything and everything to spread the word about your website around your city.
    
    
14. Run regular promotions.
    Stage regular giveaways and spread the word about it.
    
    
15. Get published.
    Write articles for publication on other websites. The author profile will link to your site. The article will show that you're an expert.
    
    
16. Publish yourself.
    Write articles for your own site regularly. This will help you to win on the search engines and gives your visitors a reason to come back over and over.
    
    
17. Ask for reviews.
    Ask for reviews of your self-published articles on other webmasters' websites. Ask for reviews of your website, your products, your software, your services. These will usually include links to your articles.
    
    
18. Write briefs.
    Write daily or weekly news briefs focusing in on your industry or specialty area. This keeps your site "fresh" in the eyes of the major search engines and helps you to spread a wide net when fishing for top search engine positions.
    
    
19. Create a newsletter.
    Ask your visitors to sign up for your newsletter, and encourage them to send it along to people they know. Send a newsletter regularly with teasers or lead-ins to your in-depth new articles or with special offers and the latest products.
    
    
20. Post in chat rooms.
    Become active in bulletin boards and chat rooms focusing on your industry. Leave inciteful comments, and people will click on your profile, then visit your site.
    
    
21. Give away free stuff.
    Offer something people want at your site. Give them a reason to come back and get more. Offer free downloads and update them regularly. Offer coupons or discounts. Content content content.
    
    
22. Give awards for excellent sites in your niche.
    This builds more links back to your site and establishes you as a credible reviewer, an expert in your space.
    
    
23. Run a contest and promote it.
    Photo contests, essay contests, goofy contests, random drawings, anything. Example: Messiest Garage in America contest on OfftheFloor.com.
    
    
24. Join your local business organizations.
    Chambers of Commerce and other organizations will often add your site to their member directory. That's an added advantage over the obvious business-building and networking opportunities.
    
    
25. Create an RSS feed.
    Give people another way to interact with your content.
    
    
26. Be accessible.
    Build your site so that it is accessible to all browsers and to PocketPC and Palm Pilot users. Don't forget, people with disabilities buy things too. Make your site Section 508 complaint. Your competition probably hasn't.
    
    
We really couldn't stop at Z. This last suggestion is our most important one: Be a good Internet citizen. Provide useful resources on your website, resources that make people feel thankful that you put in the time and effort. Help every person who ever calls you on the telephone or emails you a question. When they ask "How can I ever thank you?" just say, "If you like my site and think it's useful, why not link to it?" (More about good Internet citizenship.)

Meta Tag

META Tags or what are officially referred to as Metadata Elements, are found within the <head></head> section of your web pages. META Tags are still relevant with some indexing search engines.

(1). TITLE Element - Page Titles
Every html document must have a TITLE Element in the head section. Some refer to the <title> element as a meta tag (title tag) when it is not.

<title>META Tags Tips - Metadata Elements</title>

(2). ·  META Description Tag
Some search engines will index the META Description Tag found in the <head></head> section of your web pages. These indexing search engines may present the content of your meta description tag as the result of a search query.

<meta name="description" content="META Tags or what are officially referred to as Metadata Elements are found within the <head></head> section of your web pages. The following is a partial list of metadata elements that may be used in the overall site structuring, organization, and search engine marketing strategy.">

(3). ·  META Keywords Tag
The META Keywords Tag is where you list keywords and keyword phrases that you've targeted for that specific page. There have been numerous discussions at various search engine marketing forums surrounding the use of the keywords tag and its effectiveness. The overall consensus is that the tag has little to no relevance with the major search engines today.

<meta name="keywords" content="META Tags, Tips, Metadata Elements, META Description Tag, META Keywords Tag, Language Tag, Link Relationship Tag, Title Element">

(4). ·  META Language Tag
In HTML elements, the language attribute or META Language Tag specifies the natural language. This document is mostly concerned with how to specify the primary language(s) (there could be more than one) and the base language (there is only one) in HTML documents.

<meta http-equiv="content-language" content="en">

(5). ·  META Link Relationship Tag
It is helpful for search results to reference the beginning of the collection of documents in addition to the page hit by the search. You may help search engines by using the link element with rel="start" along with the title attribute. The META Link Relationship tag is part of the metadata that appears within the <head></head> section of your web pages.

<link rel="start" href="/meta-tags/" title="META Tags Tips - Metadata Elements">

(6). META Robots Tag
The Robots META Tag is meant to provide users who cannot upload or control the/robots.txt file at their websites, with a last chance to keep their content out of search engine indexes and services.

<meta name="robots" content="noindex, nofollow">

• META Robots Tag for Googlebot
  Googlebot obeys the noindex, nofollow, and noarchive META Robots Tags. If you place these tags in the head of your HTML/XHTML document, you can cause Google to not index, not follow, and/or not archive particular documents on your site.

<meta name="googlebot" content="noindex, nofollow, noarchive">

• META Robots Tag for MSNBot
  MSNBot obeys the noindex and nofollow Robots META Tag. Placing these tags in the heading of your HTML document prevents MSNBot from indexing or following specific documents.

<meta name="msnbot" content="noindex, nofollow">

(7). ·  META Revisit-After Tag
The revisit-after META tag is not supported by any major search engines, it never was supported and probably never will be. It was developed for, and supported by, Vancouver Webpages and their local search engine searchBC.

<meta name="revisit-after" content="7 days">

Below is a listing of the Dublin Core Metadata Element :

Label: Title
Definition: A name given to the resource.
Comment: Typically, Title will be a name by which the resource is formally known.

<meta name="DC.title" lang="en" content="DC Dublin Core META Tags - DCMI Dublin Core Metadata Initiative">

Label: Creator
Definition: An entity primarily responsible for making the content of the resource.
Comment: Examples of Creator include a person, an organization, or a service. Typically, the name of a Creator should be used to indicate the entity.

<meta name="DC.creator" content="Administrator">

Label: Subject and Keywords
Definition: A topic of the content of the resource.
Comment: Typically, Subject will be expressed as keywords, key phrases or classification codes that describe a topic of the resource. Recommended best practice is to select a value from a controlled vocabulary or formal classification scheme.

<meta name="DC.subject" lang="en" content="DCMI; Dublin Core Metadata Initiative; DC META Tags">

Label: Description
Definition: An account of the content of the resource.
Comment: Examples of Description include, but is not limited to: an abstract, table of contents, reference to a graphical representation of content or a free-text account of the content.

<meta name="DC.description" lang="en" content="Examples of Dublin Core META Tags.">

Label: Publisher
Definition: An entity responsible for making the resource available
Comment: Examples of Publisher include a person, an organization, or a service. Typically, the name of a Publisher should be used to indicate the entity.

<meta name="DC.publisher" content="SEO Consultants Directory">

Label: Contributor
Definition: An entity responsible for making contributions to the content of the resource.
Comment: Examples of Contributor include a person, an organization, or a service. Typically, the name of a Contributor should be used to indicate the entity.

<meta name="DC.contributor" content="DCMI Dublin Core Metadata Initiative">

Label: Date
Definition: A date of an event in the lifecycle of the resource.
Comment: Typically, Date will be associated with the creation or availability of the resource. Recommended best practice for encoding the date value is defined in a profile of ISO 8601 [W3CDTF] and includes (among others) dates of the form YYYY-MM-DD.

<meta name="DC.date" scheme="W3CDTF" content="2004-01-01">

Label: Resource Type
Definition: The nature or genre of the content of the resource.
Comment: Type includes terms describing general categories, functions, genres, or aggregation levels for content. Recommended best practice is to select a value from a controlled vocabulary (for example, the DCMI Type Vocabulary [DCT1]). To describe the physical or digital manifestation of the resource, use the FORMAT element.

<meta name="DC.type" scheme="DCMIType" content="Text">

Label: Format
Definition: The physical or digital manifestation of the resource.
Comment: Typically, Format may include the media-type or dimensions of the resource. Format may be used to identify the software, hardware, or other equipment needed to display or operate the resource. Examples of dimensions include size and duration. Recommended best practice is to select a value from a controlled vocabulary (for example, the list of Internet Media Types [MIME] defining computer media formats).

<meta name="DC.format" scheme="IMT" content="text/html">

Label: Resource Identifier
Definition: An unambiguous reference to the resource within a given context.
Comment: Recommended best practice is to identify the resource by means of a string or number conforming to a formal identification system. Formal identification systems include but are not limited to the Uniform Resource Identifier (URI) (including the Uniform Resource Locator (URL)), the Digital Object Identifier (DOI) and the International Standard Book Number (ISBN).

<meta name="DC.identifier" content="/meta-tags/dublin/">

Label: Source
Definition: A Reference to a resource from which the present resource is derived.
Comment: The present resource may be derived from the Source resource in whole or in part. Recommended best practice is to identify the referenced resource by means of a string or number conforming to a formal identification system.

<meta name="DC.source" content="/meta-tags/">

Label: Language
Definition: A language of the intellectual content of the resource. 
Comment: Recommended best practice is to use RFC 3066 [RFC3066] which, in conjunction with ISO639 [ISO639]), defines two and three letter primary language tags with optional subtags. Examples include "en" or "eng" for English, "akk" for Akkadian", and "en-GB" for English used in the United Kingdom.

<meta name="DC.language" scheme="RFC1766" content="en">

Label: Relation
Definition: A reference to a related resource.
Comment: Recommended best practice is to identify the referenced resource by means of a string or number conforming to a formal identification system.

<meta name="DC.relation" content="/meta-tags/">

Label: Coverage
Definition: The extent or scope of the content of the resource.
Comment: Typically, Coverage will include spatial location (a place name or geographic coordinates), temporal period (a period label, date, or date range) or jurisdiction (such as a named administrative entity). Recommended best practice is to select a value from a controlled vocabulary (for example, the Thesaurus of Geographic Names [TGN]) and to use, where appropriate, named places or time periods in preference to numeric identifiers such as sets of coordinates or date ranges.

<meta name="DC.coverage" content="World">

Label: Rights Management
Definition: Information about rights held in and over the resource.
Comment: Typically, Rights will contain a rights management statement for the resource, or reference a service providing such information. Rights information often encompasses Intellectual Property Rights (IPR), Copyright, and various Property Rights. If the Rights element is absent, no assumptions may be made about any rights held in or over the resource.

<meta name="DC.rights" content="/legal/terms-of-use.htm">

Search Engine Optimization

Types Of search engine optimization

• On Page Optimization
• Off page Optimization

On Page Optimization

On page optimization is the foremost step for any SEO strategy. It will not only help you to rank higher but will also enhance overall readability of your website. We teach you all the methods and tricks for effective on page optimization.

SEO On Page Optimization Tools

• Competitors Analysis
• Keyword Research
• Keyword Placement
• Title Creation
• Meta Tag Creation
• Meta Description Creation
• Content Optimization
• Keyword Density
• URL Structure Analysis
• Content Creation
• Image Optimization
• Sitemap Creation
• Use of robots.txt
• Doorway Pages
• Invisible Text
• Cloaking

SEO Off Page Optimization tools

• Search Engine Submission
• Directory Submission
• Article Submission
• Press Release submission
• Forums Posting
• Link Building
  • One-Way
  • Two-Way / Reciprocal / Link Exchange
  • Three-Way
• Blogs
  • Blogs Creation
  • Blogs submission
  • Blogs Commenting
• Posting Free Classifieds
• Google Mapping/Listing
• Social Book marking
• RSS feeds
• Video optimization
• Link Building

SEO Tools

• Google Keyword Tool
• Word Tracker
• Keyword Spy
• Keywords Position Checker
• Keyword Density Checker
• Google Analytics
• Stats Counter

woorank criteria

http://infomine.ucr.edu/contact/suggest.shtml

http://sacentral.sa.gov.au/site/link-to-us

http://swoogle.umbc.edu

Points to Remember - in SEO

Keywords in <title> tag

This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short and the keyword must be near the beginning.

Keywords in URL

Keywords in URLs help a lot - e.g. - http://domainname.com/seo-services.html, where "SEO services" is the keyword phrase you attempt to rank well for. But if you don't have the keywords in other parts of the document, don't rely on having them in the URL.

Keyword density in document text

Another very important factor you need to check. - % for major keywords is best, for minor. Keyword density of over % is suspicious and looks more like keyword stuffing, than a naturally written text.

Keywords in anchor text

Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular.

Keywords in headings (<H1>, <H2>, etc. tags)

One more place where keywords count a lot. But beware that your page has actual text about the particular keyword.

Keywords in the beginning of a document

Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table.

Keywords in <alt> tags

Spiders don't read images but they do read their textual descriptions in the <alt> tag, so if you have images on your page, fill in the <alt> tag with some keywords about them.

Keywords in metatags

Less and less important, especially for Google. Yahoo! and Bing still rely on them, so if you are optimizing for Yahoo! or Bing, fill these tags properly. In any case, filling these tags properly will not hurt, so do it.

Keyword proximity

Keyword proximity measures how close in the text the keywords are. It is best if they are immediately one after the other (e.g. "dog food"), with no other words between them. For instance, if you have "dog" in the first paragraph and "food" in the third paragraph, this also counts but not as much as having the phrase "dog food" without any other words in between. Keyword proximity is applicable for keyword phrases that consist of or more words.

Keyword phrases

In addition to keywords, you can optimize for keyword phrases that consist of several words – e.g. "SEO services". It is best when the keyword phrases you optimize for are popular ones, so you can get a lot of exact matches of the search string but sometimes it makes sense to optimize for or separate keywords ("SEO" and "services") than for one phrase that might occasionally get an exact match.

Secondary keywords

Optimizing for secondary keywords can be a golden mine because when everybody else is optimizing for the most popular keywords, there will be less competition (and probably more hits) for pages that are optimized for the minor words. For instance, "real estate new jersey" might have thousand times less hits than "real estate" only but if you are operating in New Jersey, you will get less but considerably better targeted traffic.

Keyword stemming

For English this is not so much of a factor because words that stem from the same root (e.g. dog, dogs, doggy, etc.) are considered related and if you have "dog" on your page, you will get hits for "dogs" and "doggy" as well, but for other languages keywords stemming could be an issue because different words that stem from the same root are considered as not related and you might need to optimize for all of them.

Synonyms

Optimizing for synonyms of the target keywords, in addition to the main keywords. This is good for sites in English, for which search engines are smart enough to use synonyms as well, when ranking sites but for many other languages synonyms are not taken into account, when calculating rankings and relevancy.

Keyword Mistypes

Spelling errors are very frequent and if you know that your target keywords have popular misspellings or alternative spellings (i.e. Christmas and Xmas), you might be tempted to optimize for them. Yes, this might get you some more traffic but having spelling mistakes on your site does not make a good impression, so you'd better don't do it, or do it only in the metatags.

Keyword dilution

When you are optimizing for an excessive amount of keywords, especially unrelated ones, this will affect the performance of all your keywords and even the major ones will be lost (diluted) in the text.

Keyword stuffing

Any artificially inflated keyword density (% and over) is keyword stuffing and you risk getting banned from search engines.

Links - internal, inbound, outbound

Anchor text of inbound links

• As discussed in the Keywords section, this is one of the most important factors for good rankings. It is best if you have a keyword in the anchor text but even if you don't, it is still OK.

Origin of inbound links

• Besides the anchor text, it is important if the site that links to you is a reputable one or not. Generally sites with greater Google PR are considered reputable.

Links from similar sites

• Having links from similar sites is very, very useful. It indicates that the competition is voting for you and you are popular within your topical community.

Links from .edu and .gov sites

• These links are precious because .edu and .gov sites are more reputable than .com. .biz, .info, etc. domains. Additionally, such links are hard to obtain.

Number of backlinks

• Generally the more, the better. But the reputation of the sites that link to you is more important than their number. Also important is their anchor text, is there a keyword in it, how old are they, etc.
  
  

Anchor text of internal links

• This also matters, though not as much as the anchor text of inbound links.

Around-the-anchor text

• The text that is immediately before and after the anchor text also matters because it further indicates the relevance of the link – i.e. if the link is artificial or it naturally flows in the text.

Age of inbound links

• The older, the better. Getting many new links in a short time suggests buying them.

Links from directories

• Great, though it strongly depends on which directories. Being listed in DMOZ, Yahoo Directory and similar directories is a great boost for your ranking but having tons of links from PR directories is useless and it can even be regarded as link spamming, if you have hundreds or thousands of such links.

Number of outgoing links on the page that links to you

• The fewer, the better for you because this way your link looks more important.

Named anchors

• Named anchors (the target place of internal links) are useful for internal navigation but are also useful for SEO because you stress additionally that a particular page, paragraph or text is important. In the code, named anchors look like this: <A href= "#dogs">Read about dogs</A> and "#dogs" is the named anchor.

IP address of inbound link

• Google denies that they discriminate against links that come from the same IP address or C class of addresses, so for Google the IP address can be considered neutral to the weight of inbound links. However, Bing and Yahoo! may discard links from the same IPs or IP classes, so it is always better to get links from different IPs.

Inbound links from link farms and other suspicious sites

• This does not affect you in any way, provided that the links are not reciprocal. The idea is that it is beyond your control to define what a link farm links to, so you don't get penalized when such sites link to you because this is not your fault but in any case you'd better stay away from link farms and similar suspicious sites.

Many outgoing links

• Google does not like pages that consists mainly of links, so you'd better keep them under per page. Having many outgoing links does not get you any benefits in terms of ranking and could even make your situation worse.

Excessive linking, link spamming

• It is bad for your rankings, when you have many links to/from the same sites (even if it is not a cross- linking scheme or links to bad neighbors) because it suggests link buying or at least spamming. In the best case only some of the links are taken into account for SEO rankings.

Outbound links to link farms and other suspicious sites

• Unlike inbound links from link farms and other suspicious sites, outbound links to bad neighbors can drown you. You need periodically to check the status of the sites you link to because sometimes good sites become bad neighbors and vice versa.

Cross-linking

• Cross-linking occurs when site A links to site B, site B links to site C and site C links back to site A. This is the simplest example but more complex schemes are possible. Cross-linking looks like disguised reciprocal link trading and is penalized.

Single pixel links

• When you have a link that is a pixel or so wide it is invisible for humans, so nobody will click on it and it is obvious that this link is an attempt to manipulate search engines.

Metatags

<Description> metatag

Metatags are becoming less and less important but if there are metatags that still matter, these are the <description> and <keywords> ones. Use the <Description> metatag to write the description of your site. Besides the fact that metatags still rock on Bing and Yahoo!, the <Description> metatag has one more advantage – it sometimes pops in the description of your site in search results.

<Keywords> metatag

The <Keywords> metatag also matters, though as all metatags it gets almost no attention from Google and some attention from Bing and Yahoo! Keep the metatag reasonably long – to keywords at most. Don't stuff the <Keywords> tag with keywords that you don't have on the page, this is bad for your rankings.

<Language> metatag

If your site is language-specific, don't leave this tag empty. Search engines have more sophisticated ways of determining the language of a page than relying on the <language>metatag but they still consider it.

<Refresh> metatag

The <Refresh> metatag is one way to redirect visitors from your site to another. Only do it if you have recently migrated your site to a new domain and you need to temporarily redirect visitors. When used for a long time, the <refresh> metatag is regarded as unethical practice and this can hurt your ratings. In any case, redirecting through is much better.

Content

Unique content

Having more content (relevant content, which is different from the content on other sites both in wording and topics) is a real boost for your site's rankings.

Frequency of content change

Frequent changes are favored. It is great when you constantly add new content but it is not so great when you only make small updates to existing content.

Keywords font size

When a keyword in the document text is in a larger font size in comparison to other on-page text, this makes it more noticeable, so therefore it is more important than the rest of the text. The same applies to headings (<h>, <h>, etc.), which generally are in larger font size than the rest of the text.

Keywords formatting

Bold and italic are another way to emphasize important words and phrases. However, use bold, italic and larger font sizes within reason because otherwise you might achieve just the opposite effect.

Age of document

Recent documents (or at least regularly updated ones) are favored.

File size

Generally long pages are not favored, or at least you can achieve better rankings if you have short rather than long page on a given topic, so split long pages into multiple smaller ones.

Content separation

From a marketing point of view content separation (based on IP, browser type, etc.) might be great but for SEO it is bad because when you have one URL and differing content, search engines get confused what the actual content of the page is.

Poor coding and design

Search engines say that they do not want poorly designed and coded sites, though there are hardly sites that are banned because of messy code or ugly images but when the design and/or coding of a site is poor, the site might not be indexable at all, so in this sense poor code and design can harm you a lot.

Illegal Content

Using other people's copyrighted content without their permission or using content that promotes legal violations can get you kicked out of search engines.

Invisible text

This is a black hat SEO practice and when spiders discover that you have text specially for them but not for humans; don't be surprised by the penalty.

Cloaking

Cloaking is another illegal technique, which partially involves content separation because spiders see one page (highly-optimized, of course), and everybody else is presented with another version of the same page.

Doorway pages

Creating pages that aim to trick spiders that your site is a highly-relevant one when it is not, is another way to get the kick from search engines.

Duplicate content

When you have the same content on several pages on the site, this will not make your site look larger because the duplicate content penalty kicks in. To a lesser degree duplicate content applies to pages that reside on other sites but obviously these cases are not always banned – i.e. article directories or mirror sites do exist and prosper.

Visual Extras and SEO

JavaScript

If used wisely, it will not hurt. But if your main content is displayed through JavaScript, this makes it more difficult for spiders to follow and if JavaScript code is a mess and spiders can't follow it, this will definitely hurt your ratings.

Images in text

Having a text-only site is so boring but having many images and no text is a SEO sin. Always provide in the <alt> tag a meaningful description of an image but don't stuff it with keywords or irrelevant information.

Podcasts and videos

Podcasts and videos are becoming more and more popular but as with all non-textual goodies, search engines can't read them, so if you don't have the tapescript of the podcast or the video, it is as if the podcast or movie is not there because it will not be indexed by search engines.

Images instead of text links

Using images instead of text links is bad, especially when you don't fill in the <alt> tag. But even if you fill in the <alt> tag, it is not the same as having a bold, underlined, -pt. link, so use images for navigation only if this is really vital for the graphic layout of your site.

Frames

Frames are very, very bad for SEO. Avoid using them unless really necessary.

Flash

Spiders don't index the content of Flash movies, so if you use Flash on your site, don't forget to give it an alternative textual description.

A Flash home page

Fortunately this epidemic disease seems to have come to an end. Having a Flash home page (and sometimes whole sections of your site) and no HTML version, is a SEO suicide.

Domains, URLs, Web Mastery

Keyword-rich URLs and filenames

A very important factor, especially for Yahoo! and Bing.

Site Accessibility

Another fundamental issue, which that is often neglected. If the site (or separate pages) is unaccessible because of broken links, errors, password-protected areas and other similar reasons, then the site simply can't be indexed.

Sitemap

It is great to have a complete and up-to-date sitemap, spiders love it, no matter if it is a plain old HTML sitemap or the special Google sitemap format.

Site size

Spiders love large sites, so generally it is the bigger, the better. However, big sites become user-unfriendly and difficult to navigate, so sometimes it makes sense to separate a big site into a couple of smaller ones. On the other hand, there are hardly sites that are penalized because they are ,+ pages, so don't split your size in pieces only because it is getting larger and larger.

Site age

Similarly to wine, older sites are respected more. The idea is that an old, established site is more trustworthy (they have been around and are here to stay) than a new site that has just poped up and might soon disappear.

Site theme

It is not only keywords in URLs and on page that matter. The site theme is even more important for good ranking because when the site fits into one theme, this boosts the rankings of all its pages that are related to this theme.

File Location on Site

File location is important and files that are located in the root directory or near it tend to rank better than files that are buried or more levels below.

Domains versus subdomains, separate domains

Having a separate domain is better – i.e. instead of having blablabla.blogspot.com, register a separate blablabla.com domain.

Top-level domains (TLDs)

Not all TLDs are equal. There are TLDs that are better than others. For instance, the most popular TLD – .com – is much better than .ws, .biz, or .info domains but (all equal) nothing beats an old .edu or .org domain.

Hyphens in URLs

Hyphens between the words in an URL increase readability and help with SEO rankings. This applies both to hyphens in domain names and in the rest of the URL.

URL length

Generally doesn't matter but if it is a very long URL-s, this starts to look spammy, so avoid having more than words in the URL ( or for the domain name itself and or for the rest of address is acceptable).

IP address

Could matter only for shared hosting or when a site is hosted with a free hosting provider, when the IP or the whole C-class of IP addresses is blacklisted due to spamming or other illegal practices.

Adsense will boost your ranking

Adsense is not related in any way to SEO ranking. Google will definitely not give you a ranking bonus because of hosting Adsense ads. Adsense might boost your income but this has nothing to do with your search rankings.

Adwords will boost your ranking

Similarly to Adsense, Adwords has nothing to do with your search rankings. Adwords will bring more traffic to your site but this will not affect your rankings in whatsoever way.

Hosting downtime

Hosting downtime is directly related to accessibility because if a site is frequently down, it can't be indexed. But in practice this is a factor only if your hosting provider is really unreliable and has less than -% uptime.

Dynamic URLs

Spiders prefer static URLs, though you will see many dynamic pages on top positions. Long dynamic URLs (over characters) are really bad and in any case you'd better use a tool torewrite dynamic URLs in something more human- and SEO-friendly.

Session IDs

This is even worse than dynamic URLs. Don't use session IDs for information that you'd like to be indexed by spiders.

Bans in robots.txt

If indexing of a considerable portion of the site is banned, this is likely to affect the nonbanned part as well because spiders will come less frequently to a "noindex" site.

Redirects ( and )

When not applied properly, redirects can hurt a lot – the target page might not open, or worse – a redirect can be regarded as a black hat technique, when the visitor is immediately taken to a different page.