Ø GAP - Google Advertising Professional
o Google Advertising Professional is a free program, offered by Google, for professionals wishing to manage multiple Google Adwords clients.
For More: Google Advertising Professional
o Also called a "doorway page" or a "bridge page". A gateway page is a low quality web page that contains very little content and exists solely for the purpose of driving traffic to another page. This is done through spamdexing, spamming the index of a search engine. Gateway pages are often easy to identify in that they have been designed primarily for search engines, not for human beings.
o Advertising that is distributed based on geographic location. Online advertising allows for targeting of countries, states, cities and suburbs (in some markets).
o Google is the world's number one search engine with a 50.8% market share, ahead of Yahoo! 23.6% and Live Search 8.4% (Dec 2006).Google was founded by Stanford University students Larry Page and Sergey Brin in 1998. At the time of the company’s initial public offering in August 2004 $1.67 billion was raised, making Google worth $23 billion. Google’s success should be attributed to its unique algorithmic ranking system PageRank – a system that assigns a score to a web page based on the number of links to that page. Based in Mountain View, California the company now employs 13,748 people. The company has a relaxed corporate atmosphere that is illustrated in the companies philosophy "Don't be evil".Central to Google's profitability isGoogle Adwords launched in 2000. Google Adwords are text-based contextual ads relevant to keyword searches. In 2006 the company earned $10.492 billion in total advertising revenues about 90 times the revenue from other Google ventures.Google has acquired several start-up companies over the past few years including:
Ø Pyra Labs creators of Blogger in 1999
Ø Upstartle, creators of Writely in 2006.
Ø Measure Map, a weblog statistics application in 2006.
Ø YouTube for a huge $1.65 billion in stock in 2006.
Ø JotSpot a developer of wiki technology in 2006.
Ø DoubleClick purchased for $3.1 billion in 2007.
Ø Postini an enterprise messaging security company in 2007.
Current Google applications include: Web search, Image Search, Google News,Google Product Search, Google Groups, Google Maps, Gmail, AdWords, Google Video, Google Checkout and Google Earth.
o Paid ads webmasters may place on their websites.
Ø Google Analytics
o Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. But it can also be used to specifically track Adsense traffic – therefore helping webmasters to optimize Adwords adverts based on where visitors come from, time on site, click path and geographic location. Modeled on Urchin’s analytics tool, after Google purchased Urchin Software Group in 2005,Google Analytics was first rolled out in late 2005. The response was overwhelming and Google had to suspend sign ups only a few days later. After a short period using a lottery type of invitation system – the tool made generally available in August 2006.
Features Include:
*Updates in less than one hour
*Users can add up to 50 websites
*Integration with Google Adwords
*User friendly interface - Dashboard format
o Google Bombing is when a group of sites such as blogs join forces to link to an unflattering page about a company such that this page rises to the top of the search results in Google. Google bombing takes advantage of the power of hyperlink text and of PageRank. For example, if a group of sites with high PageRank all link to a page about XYZ Company's inappropriate behavior with hyperlink text of "XYZ Company sucks" then the linked page can shoot to the top of Google's search results for the term "XYZ Company."
o Google Bowling is a black hat SEO technique used to knock competitors down or out of search engine results.It is a form of SEO sabotage that is conducted by pointing hundreds of questionable links from low quality sites at a competitor's site so they end up banned or penalized by Google.Generally newer sites are more susceptible to Google Bowling as older sites are better established with a range of existing high quality links.
o Google's online payment processing service, Google Checkout, was designed to simplify the online purchase/payment process.It works by allowing users to store their credit card and shipping details on their Google Account. Therefore minimizing the amount of information they need to input at the point of purchase. Purchases can be made at the click of a button.
Features include:
* Fraud protection
* The ability to track purchases
* Easy transactions
o The Google Dance refers to when Google indexes are updated. This period of time often results in fluctuations in the index size and some noticeable changes in search engine result positions.The term Google Dance was adopted as while an update is being processed the position of a website in Google seems to "dance" as it fluctuates. The fluctuation is due to each of Google's nine datacenters being updated out of sync - meaning for a time the results are different.
o Internet slang to refer to the substance which flows between web pages via their hyperlinks. Pages with lots of links pointing to them acquire much 'Google Juice' and pages which link to highly 'juicy' pages acquire some reflected 'Google Juice'.
o Google Labs is the home to Google's latest innovations and beta products. It is a testing ground for new services in development.A number of popular products are graduates of Google Labs including: Google Reader, Google Docs & Spreadsheets, Google Video, Personalized Search, Google Desktop and iGoogle.
Current Google Labs products include:
* Google Code Search
* Google Transit
* Google Music Trends
* Accessible Search
* Google Extensions for Firefox
* Google Trends
* Google Mars
* Google Page Creator
* Google Dashboard Widgets for Mac
* Google Web Accelerator
* Google Ride Finder
* Google Suggest
* Product Search for Mobile
* Google Sets
o Free software specifically selected by Google. There are no trial versions or spyware and it's ready to use in just a few clicks.
Currently includes:
- Google Earth
- Spyware Doctor
- Google Photos Screensaver
- Star Office
- Norton Security Scan
- Google Desktop
- Google Talk
- Picasa
- Adobe Reader
- Firefox with Google Toolbar
- Skype
- Real Player
Ø Google Supplemental Index
o Google's Supplemental Index, is a secondary database containing Supplemental Results – pages deemed to be of less importance by Google’s algorithm or are less trusted.The primary measure of a pages importance is the number and quality of links pointing to that page. Pages in the Supplemental Index can still rank in search results, but this will depend on the number of pages in the main index relevant to the search.
Some reasons pages may be in the Google Supplemental Index:
* Duplicate content
* Low PageRank
* Lack of trust
* A site with a large number of pages
* Page freshness
* Excessively long URLs
As of July 2007 Google discontinued the practice of placing a “Supplemental Result” tag on search results making it near impossible to tell whether a result is in the supplemental index or the main one.
Ø Google Toolbar for Internet Explorer
o Google Toolbar is Internet browser add on available for both Internet Explorer and Mozilla Firefox.
Features for Internet Explorer Google Toolbar include:
- Search Settings Notifier
- Pop-up blocker
- Address bar browse by name
- Google search box
- Google Suggest
- A SpellCheck
- AutoLink & AutoFill
- PageRank display
- Google Account sign-in
- Google Bookmarks ]
Ø Google Toolbar for Mozilla Firefox
o Google Toolbar is Internet browser add on available for both Mozilla Firefox and Internet Explorer.
Features for Mozilla Firefox Google Toolbar include:
- Access to Google Docs & Spreadsheets
- Customize the layout options
- Handle mailto: links with Gmail.
- Google search box
- Google Suggest
- A SpellCheck
- AutoLink & AutoFill
- PageRank display
- Google Account sign-in
- Google Bookmarks
Ø Google Traffic Estimator
o Google Traffic Estimator is a tool that indicates the number of clicks to expect on Google Adwords ads for particular keywords. The tool can be used to indicate search volume, average cost per click, estimated ad positions, estimated clicks per day and estimated cost per day.
Google Traffic Estimator does not provide a numeric estimate of the number of search queries, instead it offers only a visual estimation of search volume in a small graphic.
o Google Trends is a tool from Google Labs. It allows you to see how Google search volumes for a particular keyword have changed over a period of time. It shows the popularity of search terms from the beginning of 2004 onwards.Google Trends data is presented in a line graph. The horizontal axis represents time and the vertical axis shows how often a term is searched for. Data can be broken down further by region, city and language. You can also compare multiple search terms.
o Google Sitemaps are XML files that list the URLs available on a site. The aim is to help site owners notify search engines about the URLs on a website that are available for indexing. Webmasters can include information about each URL, such as when it was last updated and its importance in the context of the site. You should try to make all pages on your site easily accessible to search engines without the use of google sitemaps. But there are situations when your site might benefit from Sitemaps Protocol like for instance if your site is built in rich AJAX or Flash, or if you have a large database driven site that isn’t well linked.
o Googlebot is a search bot used by Google. It collects documents from the web to build a searchable index for the Google search engine.If a webmaster wishes to restrict the information on their site available to a Googlebot, or other well-behaved spider, they can do so by with the appropriate directives in a robots.txt file.
o The assortment of tools produced by google that can be used to search, report, play, research
Includes (but is not limited to):
Blogsearch
Google Analytics
Adwords
Adsense
Google Video
Google Scholar
Google News
Google search
Froogle
Google Maps
Google Images
Google Earth
o A Google search query consisting of two words, that returns a single result.
o SEO using both Black Hat and White Hat techniques.
o Seth Godin is a author, blogger and internet entrepreneur. Godin founded Yoyodyne, one of the first online marketing companies in 1995, the company was sold to Yahoo! in 1998. He is the author of several bestselling books. Permission Marketing was an Amazon.com Top 100 bestseller for a year. Ideavirus is one of the most popular ebooks ever written with over 1,000,000 people downloading the book. Recently Godin founded the website Squidoo. Godin holds an MBA from Stanford.
